“The Common Knowledge, Zara Dramov’s new line of Italian leather handbags is nothing short of wait-list worthy.”
- Christine Whitney, Harper's Bazaar
What People Are Saying
"Every once in a great while, a young talent (ahem, Alexander Wang and Prabal Gurung) will come along and stop us dead in our tracks. And, right now, that’s recent California College of the Arts grad Zara Dramov, behind handbag brand The Common Knowledge. Inspired by three-dimensional structure, this new line only stocks two styles at present, but, quite frankly, that’s all it really needs. Because, they’re that good."
- Bobby Schuessler, Refinery29
"This is a bag line based out of Los Angeles that I've recently fallen in love with. I'm super into the unique shapes that the designer, Zara Dramov, uses. I'm currently wearing the Pinch half cylinder bag as my everyday bag. But I also love the smaller sized ones. They're tiny but fit all your essentials. Adorable while being chic? Yes! This is possible!"
- Adele Tetangco, co-founder of Garmentory in Who What Wear
“San Francisco native Zara Dramov majored in industrial design, so it's natural that her inaugural designs for her bag line, the Common Knowledge, have a structured, architectural silhouette.”
